https://www.spiekermann.ing/Recent content on Markus SpiekermannHugoenFri, 30 Oct 2026 00:00:00 +0000https://www.spiekermann.ing/posts/stop-counting-your-tokens/Fri, 30 Oct 2026 00:00:00 +0000https://www.spiekermann.ing/posts/stop-counting-your-tokens/Why &lsquo;more AI usage&rsquo; is the wrong scoreboard. Cloud has been here before and FinOps followed, and now tokenomics is AI&rsquo;s turn. My take on the paper I wrote with Boris Otto.https://www.spiekermann.ing/about/Mon, 01 Jan 0001 00:00:00 +0000https://www.spiekermann.ing/about/<p>Hi, I&rsquo;m Markus. I live in the Ruhrgebiet in Germany, and I&rsquo;ve been tinkering with software since long before it became my job.</p> <p>I started out as a software engineer and never lost the itch to understand how things really work. Over the years I&rsquo;ve come to look at technology from an information systems perspective, which means I care about the economic impact of tech, not just whether it works.</p>https://www.spiekermann.ing/contact/Mon, 01 Jan 0001 00:00:00 +0000https://www.spiekermann.ing/contact/<p>If something on this site made you curious, or you want to swap thoughts about industrial AI, digital twins, data exchange or running, I&rsquo;d be happy to hear from you. Use the form below and I&rsquo;ll get back to you as soon as I can.</p> <form id="contact-form" class="contact-form" action="https://formspree.io/f/xoeelgwq" method="POST"> <label for="cf-name">Name</label> <input type="text" id="cf-name" name="name" required autocomplete="name"> <label for="cf-email">Email</label> <input type="email" id="cf-email" name="email" required autocomplete="email"> <label for="cf-message">Message</label> <textarea id="cf-message" name="message" rows="7" required></textarea> <div class="cf-hp" aria-hidden="true"> <label for="cf-gotcha">Leave this field empty</label> <input type="text" id="cf-gotcha" name="_gotcha" tabindex="-1" autocomplete="off"> </div> <button type="submit">Send message</button> <p id="contact-form-status" role="status" aria-live="polite"></p> <p class="cf-note">I only use your details to reply to your message. </p> </form> <style> .contact-form { display: flex; flex-direction: column; gap: 0.6rem; max-width: 560px; margin-top: 1.5rem; } .contact-form label { font-weight: 600; } .contact-form input[type="text"], .contact-form input[type="email"], .contact-form textarea { width: 100%; padding: 0.6rem 0.75rem; border: 1px solid var(--border); border-radius: var(--radius); background: var(--entry); color: var(--primary); font: inherit; } .contact-form input:focus, .contact-form textarea:focus { outline: 2px solid var(--primary); outline-offset: 1px; } .contact-form button { align-self: flex-start; padding: 0.6rem 1.4rem; border: 0; border-radius: var(--radius); background: var(--primary); color: var(--theme); font: inherit; font-weight: 600; cursor: pointer; } .contact-form button:disabled { opacity: 0.6; cursor: wait; } .contact-form .cf-hp { position: absolute; left: -9999px; height: 0; overflow: hidden; } .contact-form .cf-note { font-size: 0.85rem; color: var(--secondary); margin: 0; } #contact-form-status { margin: 0; min-height: 1.4em; } </style> <script> (function () { var form = document.getElementById("contact-form"); var status = document.getElementById("contact-form-status"); if (!form || !status) return; form.addEventListener("submit", function (event) { event.preventDefault(); var button = form.querySelector("button[type=submit]"); button.disabled = true; status.textContent = "Sending..."; fetch(form.action, { method: "POST", body: new FormData(form), headers: { "Accept": "application/json" } }) .then(function (response) { if (response.ok) { form.reset(); status.textContent = "Thanks! Your message has been sent."; } else { status.textContent = "Something went wrong. Please try again or contact me on LinkedIn."; } }) .catch(function () { status.textContent = "Something went wrong. Please try again or contact me on LinkedIn."; }) .finally(function () { button.disabled = false; }); }); })(); </script> <p>Prefer a different channel? You can also find me on <a href="https://www.linkedin.com/in/markus-spiekermann-57990b1b9/">LinkedIn</a>.</p>